11 Of The Most Significant Twitter Metrics To Track
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Twitter provides artists, musicians and content creators with the opportunity to interact with fans in real-time. Over the years this has created a gateway to engage and form deep connections with by offering a one-to-one experience.
This is why Twitter metrics has been a key tool in helping users create value around their content. The real power is that content creators can now update the appropriate parties with a single tweet. This can be new releases, updates on live performances and/or merchandise releases.
Twitter also has also developed tools like ‘Advanced Search’ that allow you to segment your targeted followers based on where they live, what they Tweet and who they follow. This allows for a number of brand associations surrounding Twitter’s giant music fan base.
Check out the article below where I deep dive into what makes Twitter’s music fans unique.