3 Benefits of Content Marketing & What Every Artist Should Know
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
What are the benefits of Content Marketing & Social Engineering?
- A/B testing. What works, what doesn’t.
- Observation, being timely & governing (organization+consistency).
- These strategies & tactics allow artists to be efficient and active across multiple platforms.
I define ‘Social Engineering’ as the branch of technology concerned with content formats, music streaming and distribution by utilizing social media to regulate or develop a future outcome (ticket sales, merchandise, website traffic and/or building an online community).
With respect to artists, let’s take a deeper look at the different components of ‘Social Engineering’ such as content formats, music streaming and distribution.
Content formats for artists include blog posts, images, videos, quizzes/polls, podcasts, press releases and audio.
Music streaming include platforms such as SoundCloud, YouTube, Spotify, Apple Music, Amazon, Tidal, etc.
Distribution includes the channels you establish to share and promote the content you create. This includes your website, social media profiles, music…
