Member-only story
3 Benefits of Content Marketing & What Every Artist Should Know
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
What are the benefits of Content Marketing & Social Engineering?
- A/B testing. What works, what doesn’t.
- Observation, being timely & governing (organization+consistency).
- These strategies & tactics allow artists to be efficient and active across multiple platforms.
I define ‘Social Engineering’ as the branch of technology concerned with content formats, music streaming and distribution by utilizing social media to regulate or develop a future outcome (ticket sales, merchandise, website traffic and/or building an online community).
With respect to artists, let’s take a deeper look at the different components of ‘Social Engineering’ such as content formats, music streaming and distribution.
Content formats for artists include blog posts, images, videos, quizzes/polls, podcasts, press releases and audio.
Music streaming include platforms such as SoundCloud, YouTube, Spotify, Apple Music, Amazon, Tidal, etc.
Distribution includes the channels you establish to share and promote the content you create. This includes your website, social media profiles, music streaming platforms, email newsletter or mobile app. Distribution can be owned, earned and paid.
Social Engineering is effectively utilized when you combine all three: content formats, music streaming and distribution.
Content formats are a combination of different information organized in a specific scheme. This is the science behind every party that produces a piece of content involving you as an artist (interviews, blog posts, fan art, music reviews, etc.)
As artists, you want to create an ecosystem around your content. This is important because different people consume different types content formats. People read, watch videos or like looking at photos. As an artist, you may only utilize audio, video and imagery. The extra push from other parties can help your content go viral and make that the standard for your content moving forward. From artists — to music professionals — to your fan base. It provides a…
