3 Growth Strategies To Build A Fan Base
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Growth strategies are essential to artists, musicians and content creators who are interested in building a fan base. Growth marketing at its basic level is about finding out what works through experimentation and repeating that same process to gain a desired result.
A big part of what I do is helping artists, businesses or organizations figure out what technology, strategies and platforms are the best course of action to build a fan base or achieve a goal. Once an artist has a good idea of what works and who is their target audience. The next step is to deploy “Social Engineering”.
I define ‘Social Engineering’ as the branch of technology concerned with content formats, music streaming and distribution by utilizing social media to regulate or develop a future outcome (ticket sales, merchandise, website traffic and/or building an online community).
I deep dive into this process in the article below.
