Growth strategies are essential to artists, musicians and content creators who are interested in building a fan base. Growth marketing at its basic level is about finding out what works through experimentation and repeating that same process to gain a desired result.
A big part of what I do is helping artists, businesses or organizations figure out what technology, strategies and platforms are the best course of action to build a fan base or achieve a goal. Once an artist has a good idea of what works and who is their target audience. The next step is to deploy “Social Engineering”.
I define ‘Social Engineering’ as the branch of technology concerned with content formats, music streaming and distribution by utilizing social media to regulate or develop a future outcome (ticket sales, merchandise, website traffic and/or building an online community).
I deep dive into this process in the article below.
3 Benefits of Content Marketing & What Every Artist Should Know
In the age of Digital Transformation, Social Engineering is KING.
Before “Social Engineering” can be achieved, artists need to experiment with growth strategies to figure out what’s the best formula to grow an audience. This includes social media platforms, visual branding and focusing on your core product (music).
The reasoning behind experimentation is that there is a number of proven growth strategies that artists, musicians or content creators can use to help grow a fan base. The real question is: Which one is going to work for your career?
One universal aspect for building a brand & a fan base is consistency.
In contrast, which social media platform is best for a visual artist? For example, Dominic Fike’s aesthetic is made for Instagram. With cross-channel optimization his music can live on YouTube and SoundCloud. While his fan base is mostly Gen Z, will be more adept to Instagram vs. Twitter and will follow him where ever his music lives.