3 Key Steps Travis Scott Took To Build Hip Hop’s Top Creative Monopoly With Astroworld
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Travis Scott has built one of Hip Hop’s biggest brands and shows no signs of slowing down. Since the release of his debut studio album “Rodeo” in 2015, the Houston native has continued to grow his fan base at an astronomical rate — year after year.
Everything that Travis Scott represents in pop culture comes together to form one of Hip Hop’s top creative monopolies. From goosebumps to SICKO MODE — the rapper’s choice in singles are carefully constructed and can be curated throughout his branding.
“Scott’s rise in popularity has been fostered through intense relationship-building with a crazed fan base over a series of years, the direct result of one-of-a-kind live shows and well-received singles.”
Key phrase: one-of-a-kind
With the release of “Astroworld” in 2018 — Travis Scott solidified himself as one of Hip Hop’s most polarizing figures. The project went triple platinum, was highly regarded across the music industry and received a…
