3 Psychological Hacks Behind Drake’s “Scary Hours 2”
5 min readMar 17, 2021
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Drake has become the first artist EVER to debut on the Hot 100 at Nos. 1, 2 & 3 (at the same). So why is Drake’s latest project so addictive? Given that, landing on the ‘Hot One Hundo’ has become a commonplace in today’s music streaming boom.
