1. Evoke Emotions (Arousal + Curiosity)

“I been selling dreams to sleepers.

Tell the truth, that’s the perfect business.”

Benny The Butcher

2. Familiarity (Being well known/recognizable)

3. Complexity (Be a puzzle, not a picture sketched in stone)

The Wundt curve, and its hypothesized movement to the right with increased exposure (i.e., repeated listening).

I help artists embrace & leverage the Internet as a tool with the goal of building a brand, creating insights & increasing revenue - 227.thinkific.com

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