Hands down — a strong brand can take artists, musicians and content creators to unforeseen places. Thanks to the Internet, people are usually aware of a brand before they decide to become a fan or customer.
For this reason alone, it pays dividends to have a visible brand in place to continuously create opportunities and generate value. This is why Twitter has flourished as a social media platform that is tailored for musicians.
With the use of hashtags, brands have been able to grow from scratch through brand familiarity and association.
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Building a brand from scratch on the Internet is comparable to both a science and an art.
The new wave of building brands from scratch is a combination of data-backed content, marketing strategies and repeatable formulas. If your goal is to grow a brand from scratch, lets take a look at three steps to point you in the right direction.
1. Create A Strong Brand Identity
Who Are You & WHY? (Always Start With Why). Creating a strong brand identity starts with asking yourself a number of key questions. First and foremost — What matters to you the most as a content creator?
Will you have a strong image like Smino? Or will you have a brand that surrounds your content? There are a number of different routes that you can take in defining your brand identity.
It ultimately boils down to what do you want to be known for? Do you want to be known for your aesthetics, the character you create or solely for your core product?
Your brand identity will fundamentally determine how your target audience reacts to your content? Some great examples of artists who have strong brand identities are:
2. Be Consistent
One of the most important aspects of building a brand from scratch is the ability to be consistent. Brands are built from being visible and capable of delivering an experience.
Once you have developed a deep connection with your target audience faith and cooperation comes next.
That is why it is important to focus on the small things in the beginning of your journey. Focus and simplicity is the name of the game.
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Once you have created a brand identity, focus your resources on being consistent. Brands are not perfect from day one, refine as you go and try to keep it as simple as possible.
“Do more by doing less.”
3. Focus On Your Core Product
Once you have developed a brand identity and began to execute a routine. It’s time to focus on your core product. Focusing your core product covers a number of areas including production, quality control and output.
Outside of everything else, your brand can be developed through time. The combination of the three form a situation where you can progress and grow your brand.
Production = Generate, Evaluate, Implement. Can you repeat this formula?
Quality Control = Can you consistently produce value and create leverage?
Output = Can you increase the production of your core product, if needed?
Building a brand from scratch is very much worth the process. No matter if you’re a writer, musician or an artist.
A strong brand can bring you closer to the people that mean the most to what you do and why you do it.
“People don’t buy what you do; they buy why you do it.
The goal is not to do business with everybody that needs what you have.
The goal is to do business with people who believe what you believe.”