playboi carti is full of energy.

This might explain how the ‘Die Lit’ rapper has created an aura that’s larger than life.

To paint a picture, think back to when you first heard a playboi carti verse. You can feel the aura that he projects in his music and the energy that surrounds him in his videos.

His debut album, Playboi Carti, gave us hits such as: wokeuplikethis* ft. Lil Uzi Vert and his smash hit ‘Magnolia’ featured below:

This contagious energy is well reflected in his ever growing social media following. The 23-year old Atlanta rapper has been touted as having one of Hip Hop’s most dedicated fan bases.

His wave has garnered him more than 5 million Instagram followers and 1.5 million followers on Twitter. With his hit “Magnolia” being on the Billboard Hot 100 for 20 weeks in 2017, this solidified Carti’s fan base in hip hop’s top tier.

He has perfected the infamous “Baby Voice” and now it’s 2020.

playboi carti recently released a new song “@ Meh” and teased the release of “Whole Lotta Red”, the follow up to his cult classic “Die Lit”. The fans are still going crazy and watching Carti’s every move.

If you’re an artist, fan or just interested in the music business. Check out below as we deep dive into ‘3 Steps To Create A Wave like Playboi Carti’.

1. Have A Strong Sense of Confidence

For artists, it all starts with belief and being able to create an energy or aura surrounding your brand. You see it with Drake, Jay Z and even playboi carti doesn’t hesitate to let his unwavering confidence shine.

In an interview with The FADER’s senior editor Ben Dandridge-Lemco, playboi carti speaks on the power of being from Atlanta and the confidence this brings to an artist.

“This is the home of the whole hip-hop.

N****s ain’t f-cking with us on this music sh-t, and I ain’t just talking about me.

I’m talking about the next n***a that we don’t even know about right now, making a song.

He’s from Atlanta.”

People have to feel your energy when you walk in the room. Having a strong belief in yourself will also equip you with the know how to achieve your goals.

Once you have your plans in place, eliminate all doubt out of your mind.

2. Form Connections & Establish Associations

As the saying goes, “Slow is smooth. Smooth is fast.”

playboi carti’s rise to fame has been quick, but agile is a better way to describe his ascension in the music industry. Carti’s come up in hip hop can be accredited to his undeniable talent and the connections he has made throughout his career.

Even though he hasn’t produced a relentless mixtape run like Future, 21 Savage or Young Thug. playboi carti has strategically positioned his brand next to those like Father and Awful Records.

Most recently signing with A$AP Rocky and AWGE, a creative agency based in New York that features some of the industry’s top talent. The duo has also produced playboi carti’s ‘New Choppa’ featured below,

As a content creator, it’s always beneficial to surround yourself with winning systems. You don’t necessarily need features but YOU DO need the associations.

Just imagine, where would the Houston Rockets, Los Angeles Lakers and San Antonio Spurs be without Robert Horry?

With social media, surrounding yourself with Taste Makers and other artists who have already established a die-hard following can — undoubtedly — help your career.

This is a great way to learn from other creatives. If it’s branding, networking or developing an image. Creative collaboration always helps the process.

3. Have A Hit Song/Go Viral

Your first step in creating a wave is essentially going viral or producing quality content that gains traction. This goes back to focusing on your core product and it’s ability to put you in certain positions to make connections.

Having good music or a viral song can put you in a position to create more opportunities for your career. A great tactic for creating a wave is using the self-fulfilling prophecy effect.

playboi carti isn’t really active on social media unless he has music on the way. People who are fans or follow him, tend to quickly notice and follow suit. This is effective when building fan bases and creating waves because people become accustomed to a certain level of content.

When you can deliver or blast past expectations, that deepens the psychological connection that fans have with your content. The best way to go viral is to create conversations, whether it be with fans, within the industry or both.

Disruption creates opportunity.

In conclusion, have confidence; be your biggest fan, your biggest believer and your biggest supporter. Make the right connections and associations that will help you on your journey.

Believe it or not, you become like the people you spend the most time with, so choose wisely. If you can be blessed to find a winning system, take full advantage.

Last but not least, focus on your core product, practice makes perfect but nothing happens if you never make the move.

Take the shot, make the move. Whole Lotta Red.

If you’re interested in learning more or joining the conversation feel free to sign up for our monthly Newsletter, join our Facebook group. You can also follow me on Twitter!

Written by

Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: & Newsletter:

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