Mindset is everything. Whether you want to admit it or not. Having a ‘winning’ mindset can put you in a position to do extraordinary things beyond what your present reality may be. Tory Lanez is a great example of how having a ‘winning’ attitude can be the difference between growth and stagnation.
Getting his start as a songwriter in the music industry, Tory Lanez has taken that experience and molded himself into an Artist-CEO. How? With an overall ‘winning’ mindset that goes way farther than Adam Smith and his initial concept ‘self-interest’.
Having a ‘winning’ mindset is about an overall awareness of what success means to you on a macrolevel. For every artists who wants to study the path that Tory Lanez has took to achieve his success (Songwriter > Major Label Artist > Independent Artist > CEO).
His ‘winning’ mindset has ultimately set him up for a major expansion.
The Brampton, Toronto — born musician has already proven that he can compete in major markets. Tory Lanez recently sat down with DJ Cosmic Kev and Power99 Philly to discuss self-management, his label ‘One Umbrella’ & the secret to his success.
Check out the video below.
Admittedly, some people get comfortable and settle for what they may perceive as a ‘safe bet’. For anyone who wants to compete in the music industry for the next 20–30 years. Having a winning mindset will ultimately set you up for longevity. Given that you’re always acting on ‘self-interest’.
The concept of self-interest is one of the main reasons why we’ve witnessed the ascension of Tory Lanez from songwriter to CEO. Think about it like this, he could of been satisfied with writing for major artists and receiving a nice check.
His ‘winning’ mindset lead him to use that same talent and EXPAND upon it by starting his own Independent Record Label. For any artist or music professional reading, Tory Lanez is a great example of what’s possible when you have a clearly-defined path to success.
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Now lets check out “3 Things Artists Can Learn From Tory Lanez & His ‘Winning’ Mindset”.
1. Vision & Leadership
Have you ever missed out an opportunity because you were distracted or not aware of it? This speaks directly to why having a vision is essential piece of the puzzle in the music industry. There’s countless examples of what works and what doesn’t.
The true test lies within building your own foundation and walking your own path. For example, Tory Lanez — undoubtedly — had to compete with the likes of Drake (OVO), The Weeknd (XO) and every other talented artist in the Toronto market.
After watching his interview with DJ Cosmic Kev, you can clearly see Tory Lanez is a different individual who’s here to compete (and not just in music). Start with a solid vision and sharpen your leadership skills as you go. Without a doubt, this will increase your odds of success in the long run.
2. Build Leverage & Diversify
Leverage is leverage, no matter if you’re doing music, real estate or selling crypto. This aspect of having a ‘winning’ mindset has held true over the test of time and can be repeated. From the rise of Rome to Cash Money West, East & (North).
Tory Lanez has embodied this concept with his own label ‘One Umbrella’. For me, I think this is the new wave in the music industry. With landscape of digital distribution opening up doors for more & more artists.
I believe we’ll see more artists follow in the footsteps of Jay Z and Roc-A-Fella Records. By — ultimately — building systems and using that leverage to diversify from music into fashion, technology, etc.
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3. Focus On Quality, People & Branding
In his interview with DJ Cosmic Kev, Tory Lanez put an emphasis on branding. Altogether, if you want to embody a ‘winning’ mindset you have to understand people. This will allow you to see what no one else sees and act on those opportunities.
As the saying goes, experience is worth more than money. It’ll come to a point where you know what people want, expect and how they react to music, merchandise, etc. It starts with standards, managing expectations and executing experiments.
This is true with any profession, a chef knows food. Why? Because of the people. The same concept applies with music. The people will always let you know what they want.
It’s — ultimately — your job to have a ‘winning’ mindset and be in position to give it to them.