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3 Ways 21 Savage Used Meme Culture To Build A Brand
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Atlanta’s 21 Savage has had one of Hip Hop’s most prolific rises as an artist in the music industry. Reaching his claim to fame in 2015 after dropping his breakout project: ‘The Slaughter Tape’.
The Atlanta musician has built a brand through capitalizing off of Internet buzz and being a mainstay in today’s Meme culture. Everything from his infamous Vlad TV interview, to his arrest by ICE for unlawfully overstaying his visa.
21 Savage has used Meme culture to catapult his career to the top and reach mainstream success. His marketing efforts surrounding his debut studio album — ISSA Album — resulted in a 4X platinum single in “Bank Account” and the project reaching the number two spot on the Billboard 200.
Meme culture can be a Godsend for content creators who want to bring attention to their core brand and 21 Savage has been one of the few artists to ‘squeeze all of the juice’ provided by the fruit of Meme culture.
21 Savage has used Memes to capitalize in a number of ways to create value, opportunity and create conversations.
Now, lets check out ‘3 Ways 21 Savage Used Meme Culture To Build A Brand’
