“That’s been one of my mantras — focus and simplicity.
Simple can be harder than complex:
You have to work to get your thinking clean and make it simple.
But it’s worth it in the end because once you get there, you can move mountains.”
If you want to increase your odds of success in music:
- Focus on simplicity.
- Move with extreme clarity.
Brand clarity is about knowing who you are, what you want to do and having a practical plan in place to repeatedly execute. Building a brand is natural path that every artist has to take when it comes to paving a path to success.
The benefit of brand clarity is that you’ll know what to do — and — you’ll know how to execute with extreme confidence when it comes to presenting your art to the World. There’s no confusion or second guessing when it comes to what you should be doing next. Developing brand clarity can help you:
- Eliminate Procrastination
- Execute Goals
- Push Forward With Consistency
Brand clarity and consistency go hand-in-hand. Being consistent as an artist provides a number of benefits that can help you build a brand and develop a network. One of the main keys to success in the music industry is consistency, that includes content production and on social media.
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Developing brand clarity does require some soul searching. Before taking any action, invest your time into planning and do some critical thinking. Ask yourself, what impact do you want to make in the music industry? What do you want your brand to represent?
On a personal level, one of my main goals is to connect the eight states throughout the Midwest (Minnesota, Wisconsin, Illinois, Michigan, Iowa, Nebraska, North Dakota & South Dakota).
Being from Atlanta has taught me the importance of having a sense of community when it comes to music and business. With that being said, brand clarity for me means: value, leverage, consistency and unity.
“In union there is strength!”
Once you know what you want to do, you can develop schemes and formulas around that goal to put you in a position to succeed. This includes building your brand on social media, content creation and networking.
For example, I now have online courses (education), a record label (distribution) and my medium profile (information). All of which are based in practical plans. Automatically, creating a win-win situation (You win, I win = I win, You win).
For anyone who is working in music or interested in the music industry. Brand clarity is developed throughout the process of building a fan base.
The more music you produce, the more content you create, the more you’ll start to develop a sense of why people are drawn to your brand.
The music will lead your brand and your sound will lead your visual image. This is why it’s important to take the time build your brand and visual image to develop brand clarity on all fronts.
Now, lets deep dive into ‘3 Ways To Develop Brand Clarity’ below.
1. Prioritize (Play To Your Strengths)
One of the biggest benefits of developing brand clarity is that it gives you an idea of what to create and what not to create. This goes for social media, the content you’re producing and even merchandise. Being able to prioritize puts you in a position to take advantage of the ‘right’ opportunities when they are presented.
Brand clarity will put you in a position to prioritize when it comes to social media, collaborations and music. Sometimes it’s not what you do, it’s what you don’t do. Using brand clarity as a tool to prioritize will help you determine what’s urgent, what’s important and what’s secondary.
Your creative process will reflect the benefits of brand clarity. This will be the result of practice and repetition. Giving thought to what you want to be known for will feed an innate force that leads to mastery. Prioritizing will put you in a state of constantly consuming information and processing how you can use it for your benefit.
We’ve seen a number of artists go through this process. It’s a very transcending experience because you begin to create at a different rate, the music ascends to a different level. Your visual image becomes more authentic. Using prioritization to develop brand clarity is the catalyst that provides the energy to excel.
An artist of recent note who has used prioritization to add to brand clarity is Mulatto. Check out the video below.
2. Focus On Consistency
Consistency = growth. Developing brand clarity will naturally provide options for success. The key is to NOT waste time and focus on developing a deeper understanding of where you need to go next.
My advice would be to make a commitment to growth. Once you have mastered the art of consistency, your work ethic will follow and you’ll be able to gather the necessary pieces to put you in a position to develop brand clarity.
Consistency also offers the chance for new fans to discover your music. Once your process becomes automatic, you can use paid advertising to increase reach and invite fans to discover ALL of your content. For example, if you have a catalog of ‘200 songs’ and a fan discovers a single or collaboration, this puts them in a position to deep dive into your entire catalog.
You can repeat this process a thousands times over and begin compound revenue. For more on content discovery, check out the article below.
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3. Take Action (Plan & Execute)
While brand clarity may put you in a position to create a long term vision for your music career. It’s even more important to — intentionally — focus on the present. As people, we sometimes get caught up in thinking about the past or the future, so much that it takes away from what’s important in the present moment.
One way to remedy this challenge is to get in the habit of planning and executing on the fly. This is the last ingredient in the formula of developing brand clarity because once you have:
- Mastered Prioritization
- Mastered Consistency
It’s time to take action, not only do you need to be calculated in your moves. There needs to be a direct emphasis on not wasting time. You need to get in the habit of focusing on the present to move you forward to your next move.
The tweet below is much more than a mantra, it’s about developing clarity within yourself to the point where prioritization and consistency become automatic.
The key is to start with small habits and work your way up. Get in the habit of mentally training yourself by asking:
What’s the most powerful thing I can do right now?