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4 Reasons Why Artists Need CEOs & Not Managers
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“Artist should have CEOs, not Managers.”
To no surprise, Kanye West’s statement about artists needing CEOs and not managers threw some people for a loop. Although, if you take a deeper look at the comment, which Kanye made back in 2018 in an interview with Charlamagne The God.
The rapper, singer, songwriter, composer, record producer and fashion designer makes a very valid point. After winning 21 Grammy Awards and with over 140 million records sold Worldwide. Kanye West is undoubtedly one of the most influential content creators of our time.
His assertion about the rise of CEOs in hip hop — directly — speaks to where we are headed as an overall industry that is producing more and more megabrands.
By definition, CEOs manage organizations.
In today’s World, an artist’s success is not limited solely to music sales. The challenge for the new wave of ‘Hip Hop CEOs’ lies in building brands around artists. Then expanding that brand equity across multiple categories to drive growth and efficiencies.
