5 Networking Strategies Metro Boomin Used To Become Hip Hop’s Top Producer
Metro Boomin is one of hip hop’s top producers. The 26-year-old St. Louis native is also a record executive, songwriter and DJ. Founding his record label in 2017, “Boominati Worldwide” signified the next step in his career as an artist, producer and businessman.
Born Leland Wayne, Young Metro moved to Atlanta, Georgia to attend Morehouse College and studied Business Management. While still attending high school, Metro Boomin would travel to Atlanta to work with the Bricksquad Monopoly artists OJ Da Juiceman. That alliance eventually led to an introduction with Gucci Mane and later ignited a flame with Future.
The brotherhood formed with Future produced Metro Boomin’s first hit “Karate Chop” and from there the rest is history. Metro went on to produce hits for Young Thug, 21 Savage, Gucci Mane and the Migos. Being one of the only producers to boast 10 Simultaneous Chart Hits, Forbes deemed Metro Boomin the Ruler of Billboard’s Hot 100 in 2017.
Check out the video below from Genius, that celebrates one of hip hop’s most prolific runs for a producer to this day.
Now let’s deep dive into ‘5 Networking Strategies Metro Boomin Used To Become Hip Hop’s Top Producer’.
1. Work Ethic
For artists and producers alike, it all starts with having a strong work ethic. Hip Hop — the music industry in general — is a volatile environment and being able have others place trust in you is a major key to being successful. Like any other business, there has to be a consistency present. A hunger to want more and having a strong work ethic will place you in a lot of circles that will benefit your career.
Even in high school, Metro Boomin would produce five beats a day and would drive to Atlanta on the weekends to work with local artists. He continued to follow through by enrolling in Morehouse and eventually switching over to music full time.
Being dedicated can work wonders for anyone’s career in the music industry. First and foremost, you’re practicing and getting better. Second, it lets people know that you are — or plan to be — a major player. There’s a certain sense of energy that comes with someone who never stops. It’s a sign that you’re aware and fully present in the moment.
2. Brand Association (Politics)
As the saying goes,
“It’s not what you know, it’s who you know!”
Brand association and politics remain to be a major factor in networking. That is why Atlanta has become such an epicenter for music. You have the top executives, top producers and top artists all concentrated in one area. For those who can compete, it allows for a number of networking opportunities.
The same can be applied no matter where you are located. It all depends on your ability to connect with like-minded individuals who have a common goal in mind. This will also breed “Cooperative Competition”. This is an advantage and beneficial to your local or regional music industry because it will drive the quality and standards to a higher level. Metro Boomin has mastered the art of coopetition.
The producer describes his experiences working with Future and Young Thug in an interview with The Fader.
“Yeah, it’s some crazy sh — t.
You can’t have either one of them feel like you f — king with the other one more than them. Either one of them would be offended.
You gotta remain neutral as much as possible. It’s no bias.
Atlanta, man — everybody’s a male, there’s a lot of ego. Somebody gotta be number one. Neither one of them are the type to settle for number two.
I feel like they both motivate each other, and it’s good for the culture and the music — just as long as it stay at that.”
— Metro Boomin
Brand association and networking combined can push your career to a new level. It will expand the reach of your fan base and allow your music to be introduced through different mediums. This will naturally open more doors and provide new opportunities.
3. Signature Sound
What has made Metro Boomin a legend is his signature sound. Even when you listen to “Karate Chop” you feel the vibe. Metro has been quoted as saying that he likes going with dark themes and continues to be inspired by horror movie soundtracks. The overall goal being — is to make you feel like you’re somewhere else.
This plays into the earlier influences of Future’s crescendo “It’s a movie!”
For producers and artists, it’s essential to develop your sound. That’s the foundation that your brand will be built on and will sustain your career. Begin with experimentation to see what people react to and what garners attention. Once you have found a recipe for success, rinse and repeat. This will help you to form a creative monopoly around your sound. The end result will be that artists have to come to you for the signature sound that you produce.
4. Power Moves
Even in high school, Metro Boomin showcased his decision-making abilities by consistently being online and leveraging the Internet to put himself in position to work with Atlanta’s top talent. That networking ability has continued to be a mainstay in his career. For any artists or producer, you have to be a good judge of character. This will allow you to make the right moves, at the right time, for the right reasons.
After his prolific run and rise to fame, Metro Boomin received a great opportunity from Kanye West by participating in the production for ‘The Life of Pablo’. Metro Boomin became a pop culture and Internet phenomenon after ‘Father Stretch My Hands’ became a hit through social media and music streaming. The song produced the beat tag: “If young Metro don’t trust you, I’m gon’ shoot you,” which was first coined by Future for his song ‘Right Now’ with Uncle Murda.
5. Research & Target
If you’re in the process of networking and looking for people to work with, it’s important to know who’s who. This includes music managers, engineers, producers, label executives and A& Rs. Networking is a constant process of research and development. No matter where you are on your journey it’s important to be organized and prepared for all opportunities.
You want to have a good sense over your path and be aware of who you want to build relationships with in the long run. Metro Boomin’s mother tells the story of him giving her a folder with all the people he wanted to work with in the music industry. No matter if you’re an artist, producer or music professional. Knowing what you want will allow you set goals, achieve them and reach for more.
In conclusion, check out this documentary from The Fader, “Metro Boomin — Thank God For The Day”