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5 Reasons To Use Twitter — Deep Dive
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Outside of the Facebook ecosystem — Twitter is the best place for artists, musicians and content creators to create value. The social media platform is all about creating conversations and developing deep connections with fans through one-to-one communication.
Twitter allows its users to tweet videos, create polls and feature Group Direct Messages, etc. This allows content creators using the social media platform as a marketing medium to engage with traditional media outlets, label executives and music fans turned tastemakers.
Twitter provides content creators with the opportunity to communicate in real-time. Over the years this has created a gateway for artists, musicians and content creators to build a fan base without the use of traditional marketing.
Twitter allows its users to create value through the organization of information through Twitter lists, Advanced Search and hashtags. The platform has also become a way to for musicians to reach concert goers while artists perform in their city.
Using artist associated hashtags allows fans to follow live events and performances.
Some great examples of already established Twitter fan bases are:
