Networking and making connections can provide artists, musicians and content creators with a number of opportunities to create value. This includes in business settings and non-business settings.

Leveraging mutually beneficial relationships is the best way to build up your resources. If it’s publicity, creative collaborations, finding a mentor or signing a record deal. There is power in connecting with the right people, at the right time, for the right reasons.

Establishing a business network can be beneficial for all parties involves. Hence, the reasoning behind forming connections and building lasting relationships. Networking is not only limited to connecting with those familiar faces in your city, state or region.

It’s about creating an ecosystem around your business or brand that can be pulled from — given the objective at hand. Networking is about awareness, being present and active within your industry. If no one knows your open for business or what services you provide, then how will you create value and opportunity for others?

This includes connecting with traditional media outlets, bloggers, artists, producers, record label executives, etc.

Now lets deep dive into ‘5 Reasons Why Artists Need Connections — The Power of Networking’.

Over the span of your career your networking strategies will shift depending on where you are on your professional journey.

It’s essential to continuously add connections to your network. As you grow, the network grows.

Networking Begins With Awareness & Awareness Breeds Opportunity.

So, if you’re fully aware and have an understanding of what you’re looking for in your network. Then mentally, you will be better equipped to seize the opportunity given the chance to add connections to your network.

Publicity is needed no matter if you’re an artist, musician or content creator. Publicity covers word of mouth, social media and traditional media outlets. Having a solid fan base is a great way to expand your reach and gain new fans.

When it comes to new releases, projects and live performances. It does help to have traditional media outlets in place to provide a push through social engineering and presenting your brand to their followers/listeners.

Check out the article below as I deep dive into “Social Engineering” and the benefits of content marketing.

Either way, these are music professionals and platforms that you want to establish lasting relationships with and it always helps to be appreciative for the support.

Creative collaborations in the content business is a great way to build relationships and gain new fans. This is a great networking strategy because it allows for brand association and growth. We’ve seen Metro Boomin, Trippie Redd and Murda Beatz use features and brand collaborations to grow their fan bases.

It starts with joining a community and then adding value to that situation. Once you have established which community you want to be apart of. Then, focus on building relationships and adding value. If you’re just starting out, set networking goals and take every opportunity to help promising artists.

The Internet can be a great place to make introductions. Once you have established a touch point, follow up with face-to-face conversations. In-person interactions are a great way to build repoire and establish lasting relationships.

Connecting with mentors is probably one of the most overlooked networking strategies. Connecting with mentors can help a person — further — expand their network and meet new people in different industries. Mentors can also help you save time and avoid certain pitfalls or failures.

It doesn’t cost anything to ask for an introduction to a potential mentor. My advice to anyone would be to ‘listen more than you speak and don’t expect instant gratification.’

Mentors are people that you want to keep around to help you build and achieve your goals.

This is a very important aspect of networking and building connections. The previous three sections all lead up to securing financing to grow your career.

Depending on your goals or objectives in business. You will always want to have an idea about the inner workings of record deals, investors and financing.

Trippie Redd is a great example of an artist who traveled to Atlanta and secured a record deal to continue the growth of his career. It all starts with focusing on your core product. Once you have a body of work in place and an idea of where you want to go. Signing a record deal may be a very lucrative opportunity for you.

At a certain point in your career, record deals will inevitably make it your way. For any artist, musician or content creator that is interested in partnerships. It helps to reach out to different independent or major labels to get an idea of what type of situations are being presented.

This is a great way to mold your objectives and present organizations with potential opportunities. Either way, you will want to keep in touch and schedule time to network with investors/record companies.

This aspect of networking plays into financing and making connections. It’s all about can you connect with the appropriate business minds that will take what you produce and sell it to your target audience.

If you have an upcoming project that you want to promote and perform live/go on tour. You will need sponsors, backing from investors and/or a record label.

Another viable option is joining other artists on tour as a supporting act. The power of networking can help you close on these opportunities. If there is an artist that is apart of your network and going on tour, that may be a viable situation for your brand. It’s all about positioning your content around release dates and opening eyes to the present opportunities through pitching ideas or strategic partnerships.

The key with networking is always to focus on helping others.

Thanks again, for taking the time to read my article(s) and if you have any questions or concerns feel free to hit me on Twitter or through Email.

I appreciate all the love.

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Written by

Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: & Newsletter:

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