6 Ways Russ Leveraged The Internet To Come Up In Hip Hop
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Russ is an American rapper, singer, songwriter, record producer and published author from Atlanta, Georgia. His mantra is “Do It Everyday, Music Or Nothing”. The multi-platinum selling recording artist has built his brand around his ability to remain consistent and engage with his fans.
Russ has built one of Hip Hop’s most prominent fan bases from scratch.
“His work ethic was top notch, and due to his constant communication with his fans and his willingness to tour, he had built himself an army of rabid fans.
Rarely do you have an artist who understands not only the artistry but also the business side of things.
Russ has a very clear vision, and he knew exactly what he wanted and exactly where he wanted to go.”
— Imran Majid, Senior Vice President of A&R at Columbia Records
