Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.
This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.
Economically, an assumption that is safe…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Question: Would you buy a ticket (NFT) to a JAY-Z performance if it was 20 years from now?
Most likely, Yes — It’s an emotional decision and quite possibly a rational one. Given the rise of NFTs and how much the value of the ticket (could be) by the time of the performance speaks volumes to JAY-Z’s Brand Affinity.
Music is an art form that is and will always be about the people. It has stood the test of time and continues to be a mainstay…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
In today’s music industry, the path to reaching fans has been met with little to no resistance. When you have social media platforms like Tik Tok, Instagram and Facebook that has continuously catered to musicians and record labels alike.
What was impossible twenty years ago, is now ‘very much’ possible for today’s artists. I wanted to speak on how artists can set themselves up for success by utilizing ‘money habits’ with no money.
So when you do have a budget or an opportunity to invest in…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
If you’ve ever seen a rugby match — than you understand the importance of having a strong team in place. Rugby is a great example in comparison to the music industry because of the rise of independent artists and record labels.
I believe the pandemic has shed a light on what creates value & what creates opportunity. When you can effectively combine the two, the result is a highly leveraged machine.
Undoubtedly, no one knows exactly what’s going to happen next — but you can be…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
One of the most important byproducts of great branding is longevity. The same way consistency creates wealth, branding creates opportunities and as we all may well know — more opportunities equate to more chances for growth.
That’s why we’ve seen Lil Uzi Vert grow from SoundCloud’s most followed artist in 2016 to sustaining one of Hip Hop’s top brands. From Philly to Atlanta & back out to L.A. — Lil Uzi Vert has ascended through music, fashion & anime.
With his breakout mixtape, “LIL UZI VERT…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Going viral is becoming easier and easier for upcoming artists in 2021. Given the increase opportunities via music distribution companies and social media websites like Tik Tok & Instagram. Platforms are continuing to cater to cult-like followings with algorithms that are religiously serving up new content for consumption.
With the increase in accessibility for music comes a deeper need to focus on systems and infrastructure. …
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Hands down — a strong brand can take artists and content creators to unforeseen places. Thanks to the Internet, people are usually aware of your brand before they decide to become a loyal fan.
For this reason alone, it pays dividends to have a visible brand in place that can continuously create opportunities and generate value. This is why Tik Tok, Instagram & Twitter have flourished as social media platforms that cater — heavy — to musicians and fans alike.
With the use of hashtags, algorithms…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
As a new or upcoming artist what is the best way to get people to discover your music? First off, let me say this: one way to NOT get people to discover your music is spamming someone’s inbox or just dropping links.
As with anything concerning music, there’s an art to effectively networking and getting people to discover your music. Rick Ross was a recent guest speaker at Marcus Barney’s “Recession Proof Blueprint Summit”.
The “Biggest Boss” sat down with Earn Your Leisure, where they discussed…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
What’s the best way to reach music fans in 2021? Tik Tok? Instagram? Twitter? That’s the question of the hour heading into Summer ’21. As technology continues to provide more and more opportunity for artists to attain success.
I believe it’s important to point out a mindset that all artists should embrace when it comes to promoting new music. One of the single biggest changes in the music industry besides streaming is the concept of discovery.
In comparison to the old model of physical music distribution…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Mindset is everything. Whether you want to admit it or not. Having a ‘winning’ mindset can put you in a position to do extraordinary things beyond what your present reality may be. Tory Lanez is a great example of how having a ‘winning’ attitude can be the difference between growth and stagnation.
Getting his start as a songwriter in the music industry, Tory Lanez has taken that experience and molded himself into an Artist-CEO. How? …
