Future’s 5 Music Release Strategies Every Artist Should Know
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Future & Freebandz return with a cult classic in ‘High Off Life’, the album is executive produced by DJ ESCO and host a cast of star studded features. Among those featured are some of hip hop’s heavyweights including Drake, Young Thug, Lil Baby, Travis Scott, Lil Uzi Vert and many more. As Future continues his run as the ‘Rap Game Bill Russell’, the rapper’s latest release is being projected as his seventh №1 album debut by Billboard. While combining strategy and a winning process, the Atlanta superstar has created a recipe for success. Future utilizes a number of music release strategies that every artist should add to their repertoire. One noteworthy tactic that the rapper excels at is positioning his content within his overall objectives as a brand.
In the article below, I dive deeper into content strategy and the benefit of creating a repeatable lifecycle. This method of producing content creates freedom, while simultaneously eliminating speculation out of execution.