How Ryan Leslie Made $2 Million Off of 1000 True Fans
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Ryan Leslie is a Grammy-nominated singer, songwriter, rapper and entrepreneur. He is also the creator of SuperPhone, a CRM platform that focuses on helping artists build one-to-one relationships with their fan base.
The direct-to-consumer strategy has helped to redefine how artists connect with the individuals who truly support their music. One of the many advocates of the direct-to-consumer strategy was Nipsey Hussle.
He deployed the ‘one-to-one’ strategy for the release of his breakout mixtape “CRENSHAW”. Selling 1000 hard copies of the mixtape for $100 each. The purchase included merchandise, tickets to an exclusive concert and preferences to future content.
The response Nipsey Hussle received was incredible. Selling out of the hard copy mixtapes within 24-hours and also receiving a 100-copy purchase from Jay Z. Not only did Nipsey Hussle’s $100 mixtape create conversations that are still being played out to this day. It provided a perspective behind the power of having a direct relationship with your fan base.
