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How To Build A College Fan Base
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It is estimated that college students spend an estimated $474 million per year on music sales alone. With full-time students boasting a whopping $60 billion in buying power per year.
Just by the sheer numbers you can understand why college campuses have traditionally been hot beds for breaking music and the main focus for marketers looking to capitalize on campus culture.
There has traditionally been two paths for artists to take when building a college fan base. Both paths provide optionality — One path requires more of a deliberate approach when it comes to building relationships with organizations such as the NACA and APCA. I will touch on this later in the EXTRA section of this article.
No matter the path you — do — choose, if you can gain the ears of college students through music you will be in position to benefit from the following:
- Lifetime value in music and merchandise sales.
- Increased sponsorship opportunities.
- Thousands of dollars worth of FREE99, word-of-mouth marketing.
Colleges campuses remain to have a solid social construct in place when it comes to reaching students through culture and entertainment. College campuses…
