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How To Build A Marketing Funnel
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When it comes to building a solid foundation under your brand, marketing funnels are one of the main pillars to success. Gaining a deeper understanding of how marketing funnels work can help you to create growth strategies, build a community of loyal fans and support sustainable growth.
The essential function of a marketing funnel is to create a path towards a target action with your content and social media. From this path you can develop a number schemes that fit into your overall goals.
For example, someone discovers your content on social media; where does your content/music live? Where can they watch your videos? Marketing funnels are also key to worldwide distribution because fans can discover your content and dig deeper into who you are as an artist. The goal is to create loyalty.
This is why every stage in the marketing funnel is important.
This is why you have one hit wonders vs. someone like Travis Scott who has followed a set path and perfected his marketing funnel.
So when people do discover your content, you have the proper pieces in place for them to consume and join your community. Marketing funnels assist in establishing a fan base, provide growth and are key in presenting a culture around your content.
Lets check out the five stages marketing funnels are divided into:
First Stage — Awareness
Discovery: Social Media, SEO, Email, Paid Advertisements, Content Marketing, Word of Mouth, etc.
Second Stage — Consideration
Mastery Mode: Period of exploration, content consumption and develops a deeper desire.
Third Stage — Conversion
Deepen Commitment: Joins community on social media, makes a purchase (ticket sales, merchandise, etc.) and transitions to a loyal supporter.
