How To Create A Marketing Campaign

Photo by MORAN on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

An effective marketing campaign is considered to be one of the main pillars to success when it comes to creating content for consumption. Marketing campaigns should go hand-in-hand with content creation. Ultimately — with one feeding off of the other when it comes to your overlaying growth strategy.

Marketing campaigns allow artists to gather data, define demographics and gain a better understanding of their core fan bases. Although creating a marketing campaign can be time consuming. The act should be considered an “Investment of Time” that will eventually lead to higher productivity and increased revenue.

Return On Time Examples

• Sales tracking: This is where an efficient marketing funnel comes into play. If you’re able to track fans and engage with them based on where they are in the marketing campaign you are much more likely to increase overall revenue vs. using mass marketing and waiting for fans to contact you. This is a great way to guide people along the sales cycle as they engage with your content such as commenting on social media or blog posts, streaming music, opening emails or subscribing to your newsletter.
• Fewer mistakes: “Success isn’t always about greatness.” Keeping things…