How To Create A Wave Using Social Media & Music Streaming

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How can the correlation between social media+music streaming benefit you as an artist or music professional?

1. Connecting your fan base.
2. Distributing your music.
3. Connecting with artists/industry regulars.
4. Building your brand & telling YOUR story.

Social media, when effectively combined with music streaming, can allow artists to connect with fans on multiple levels and across a number of social media platforms. The ultimate goal when developing your content strategy is to continuously create value through cross-channel optimization.

For example, Facebook funnels to YouTube and Twitter funnels to SoundCloud through the implementation of a solid content marketing strategy. Building these links across platforms strengthens your online presence and overall social media community. This tactic can be executed in a number of different ways and we will explore a number of similar strategies throughout this article. Every platform has different capabilities and advantages.

The main function of every music streaming platform is distribution. Distribution creates data and data creates opportunities from…