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How To Create Content That Floats
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In the age of Digital Transformation, Social Engineering is KING.
Imagine the Internet is a swimming pool. In this swimming pool, you have a number of different flotation devices like pool balls, floating loungers and different accessories. Items that clearly serve a purpose and can be accessed when needed.
Now, imagine you’re having a pool party and a group of friends are tossing pennies in your pool.
Not a big deal, there’s a swimming pool vacuum.
After the pool party, you see all pennies at the bottom of the pool. But do you really want to grab them?
That is the human nature behind the Internet. We are all searching for value and when we come across content that doesn’t serve a purpose.
That content sinks and doesn’t float.
That is the Internet, you have content that floats and you have content that sinks to the abyss. In simplest terms — the Internet is one big massive pool party.
