As a new or upcoming artist what is the best way to get people to discover your music? First off, let me say this: one way to NOT get people to discover your music is spamming someone’s inbox or just dropping links.
As with anything concerning music, there’s an art to effectively networking and getting people to discover your music. Rick Ross was a recent guest speaker at Marcus Barney’s “Recession Proof Blueprint Summit”.
The “Biggest Boss” sat down with Earn Your Leisure, where they discussed branding, networking and the music business in general. One of the main things that stuck out to me, was how Rick Ross described how someone could separate themselves when it came to getting his attention.
Check out the clip below.
No matter what strategy you choose to follow when it comes to networking. The key to getting people to discover your music will always be through building relationships. Whether it’s showing genuine love and support or reaching out in hopes of building a working relationship.
I believe the same concepts that Rick Ross has followed to sustain his growth speaks to its authenticity. The pandemic has actually sped up the process of how people network on social media. To the benefit of music, it has pushed us to become more resourceful and look for new ways to expand.
Keep in mind — before you deep dive into networking, your music needs to be in position for discovery. Meaning, putting in the time and effort to build the necessary infrastructure that points to your music. For more on creating content for discovery, check out the article below.
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Leveraging mutually beneficial relationships is the best way to build up your resources. If it’s publicity, creative collaborations, finding a mentor or signing a record deal. There is power in connecting with the right people, at the right time, for the right reasons.
Establishing a business network can be beneficial for all parties involves. Hence, the reasoning behind forming connections and building lasting relationships. Networking is not only limited to connecting with those familiar faces in your city, state or region.
It’s about creating an ecosystem around your business or brand that can be pulled from — given the objective at hand. Networking is about awareness, being present and active within your industry. If no one knows your open for business or what services you provide, then how will you create value and opportunity for others?
This includes connecting with traditional media outlets, bloggers, artists, producers, record label executives, etc. These are the main people that can give your music that extra push when the time comes.
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Networking in business is probably the one of the single most important actions that a person can do to get people to discover their music. If you work in the music industry or content business in general. You fully understand the weight that comes with knowing the right people or just simply being surrounded with like-minded individuals.
I would definitely consider networking a growth strategy. The power of networking is simple. There is direct correlation between the number of connections you have vs. the number of opportunities that will come your way.
If you want “right people” to discover your music, reach out — show love and the support will follow. It’s a simple equation.
More connections = More opportunities