How To Get Sponsors For An Event
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“I’m not a businessman, I’m a business, man!”
— Jay Z
This famous Jay Z lyric is impressive because it speaks to the opportunities that can be created from operating as a business and treating your brand as such. As artists, you have a direct line to consumers that reach past television, advertising and even social media.
This opens up a number of sponsorship opportunities for businesses and brands, alike. What do businesses care about the most? What do artists care about the most? For the majority, it’s marketing and branding with profits being a byproduct of your efforts.
We all are looking to grow an audience and increase profits. Having a strong sponsorship in place can allow you to accomplish much more than just having a bigger budget. Sponsorship gives you the opportunity to build leverage, create value and increase brand affinity with your target audience.
Although the focus should be on collecting data for analysis, meeting your sponsors’ needs and demonstrating a return on investment (ROI). The majority of sponsors want to create value for their business in more than one way. So what’s better? 10,000 uninterested eyeballs or 1,000 highly…
