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How To Get Sponsors For An Event
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“I’m not a businessman, I’m a business, man!”
— Jay Z
This famous Jay Z lyric is impressive because it speaks to the opportunities that can be created from operating as a business and treating your brand as such. As artists, you have a direct line to consumers that reach past television, advertising and even social media.
This opens up a number of sponsorship opportunities for businesses and brands, alike. What do businesses care about the most? What do artists care about the most? For the majority, it’s marketing and branding with profits being a byproduct of your efforts.
We all are looking to grow an audience and increase profits. Having a strong sponsorship in place can allow you to accomplish much more than just having a bigger budget. Sponsorship gives you the opportunity to build leverage, create value and increase brand affinity with your target audience.
Although the focus should be on collecting data for analysis, meeting your sponsors’ needs and demonstrating a return on investment (ROI). The majority of sponsors want to create value for their business in more than one way. So what’s better? 10,000 uninterested eyeballs or 1,000 highly engaged and ready to buy prospects.
It begins with brand messaging and positioning your content next to companies that share similar values. Right now is a great time to start researching your audience and connecting with companies that could a be a sponsorship partner.
Focusing on marketing, branding and messaging shouldn’t take away from your creative process. Although, it should push you to examine your personal experiences with artist development and infrastructure. The key is to explore your target market and identify what businesses share the same audience.
The opportunities that come with sponsorship and strategic partnerships are effective because it is a proven method of growth for all parties involved. The whole idea of treating your content as a business is based on the simple fact that artists and businesses share similar objectives.
