Tik Tok is not only a tool for growth on social media, it has developed into a music marketing phenomenon. With the platform already being adopted by major artists and record labels — as we’ve already seen with Vine.
There is an immense amount of opportunity for success. With that being said — it’s time for artists to including Tik Tok as a mainstay into their marketing campaigns. There’s no reason why you shouldn’t get started today.
If you can successful combine consistency with strategy, there’s no reason why your music shouldn’t go viral with Tik Tok’s algorithm in place.
With major artists already adding Tik Tok to their marketing mix, there’s a number of artists who have already successfully used the platform to blow up. Most notably — being Lil Nas X & his hit single Old Town Road. So what is the formula for going viral on Tik Tok?
Below I am going to go over a quick list of ‘How To Use Tik Tok To Make Your Music Go Viral’.
1. Post Content 3–5 Times Per Day
Tik Tok offers artists a prime environment for growth that is coupled with a number of tools that only adds to Tik Tok’s functionality. Some of the most important features being:
- Duets — video responses to other people’s Tik Tok videos.
- Video replies to comments — the best feature for growth, you can reply to people who comment on your Tik Tok videos.
- Go Live — This is a great feature for artists and it also drives engagement to your videos.
Along with being consistent, Tik Tok offers users a number of sweet spots to hit that will help you gain attention and go viral.
2. Take Advantage Of ‘Trends’ On The Discovery Page
The discovery page on Tik Tok is a great way to — not only — participate in the community aspect that drives videos to go viral on Tik Tok. You can also research into which type of content you should upload by using hashtags to see what’s popular.
Always remember, music is the core focus.
How you present that music within Tik Tok will be the determining factor in your ability to go viral. Some of the most popular ‘Trends’ revolve around dance videos and challenges.
PLUS: If their is a song trending, you can remix it/cover it.
3. Upload Your Music To The Tik Tok Library
Accessibility is key when it comes to making your music go viral on Tik Tok. You can now use almost any distribution service to upload your music on Tik Tok and get paid for it.
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This will allow users on the platform to access your music and use it whenever necessary. This has also became one of those community aspects that make Tik Tok so valuable for growth in the music industry.
4. Post Personal Content
People like to get to know artist, ESPECIALLY if you make music. Tik Tok is great for promotion and building awareness around your brand. You’ll still want to connect with people on a more intimate level to put a face on your brand.
5. Be Original
Originality is key for going viral on Tik Tok. Different is good in the sense that if people catch on to what you’re doing — whether it be dance videos or challenges — either one can bring attention to your music. This is why studying ‘Trends’ on the Discovery page is key for going viral on Tik Tok.
6. Follow Other Artists
Following other artists will offer the opportunity for collaboration and the possibility to organically start trends. Artists can remix your music while bringing attention to your original song.
7. Make Music For Tik Tok
Last but not least, make music for Tik Tok. Think of ‘Old Town Road’:
- Recognizable Beat Drop.
- Repetition (Easy To Remember).
- SEO Song Name That Is Easy To Understand Across Culture.