How To Master Digital Distribution — DistroKid Edition

Nick Wyatt
7 min readSep 30, 2020

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DistroKid is an independent digital distribution company founded by Philip J. Kaplan in 2013 and is based in New York City. DistroKid is a traditional digital distribution service — in the sense — that they don’t offer any label services, funding or promotional packages.

The company is considered to be the ‘best’ option when compared to CD Baby and TuneCore. Being held in high regards with most independent artists and record labels. DistroKid’s free add-on features and tier structure has earned the company a reputation of being an effective and easy-to-navigate digital distribution company.

DistroKid’s claim to fame came in 2015 after a musical release from Pop duo “Jack & Jack” that went #1 worldwide on the iTunes charts. The release made history because it was the first time that an artist went #1 on iTunes and was in a position to keep 100% of the earnings.

DistroKid initially began offering artists the convenience of distributing their music to multiple online retailers such as Pandora, Spotify, iHeartRadio, iTunes, Tidal, Deezer, Amazon Music & Google Play Music.

As of recently, the company has grown to 150+ stores and streaming services. In 2018, Spotify acquired a minority stake in DistroKid and completely changed the landscape in the digital distribution arena.

The integration between Spotify and DistroKid opened up a global market that served artists who would otherwise solely upload their music to SoundCloud, YouTube or Apple Music.

The partnership allowed Spotify to become a one-stop shop, meaning anything uploaded to the platform would be distributed to all other music streaming platforms.

DistroKid prides themselves on putting artists in a position to keep 100% of their royalties and offering an unlimited upload distribution model. This is a feature that sets them a part from companies like CD Baby and TuneCore where you could be investing $50 or more per release.

The company is able to keep a fairly cheap overhead with less than 400 employees and provides a customer service infrastructure that is based on automation. Nevertheless, the…

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Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾