How To Master Digital Distribution — EMPIRE Edition
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EMPIRE is a distribution company founded by Ghazi Shami in 2010 and has become one of the music industry’s go-to record labels for musicians who want to take a new approach to content management, social networking and digital development.
Being an early adopter of digital distribution and online retail, EMPIRE has grown into one of Hip Hop’s biggest powerhouses by focusing on relationships, artist development and building brands. The company’s success within digital distribution continues to grow and reach new genres that include country, latin and R&B.
Most notably — one of EMPIRE’s early success stories includes the signing of Kendrick Lamar to the distribution company and partnering with Top Dawg Entertainment for the future release of all projects back in 2012.
The deal included Kendrick Lamar’s breakout debut studio album ‘Section.80’, which was released on July 2, 2011 and climbed the Billboard 200 chart to #113 spot. EMPIRE has also handled projects from Cardi B, Migos, Brockhampton, Anderson .Paak, Snoop Dogg and the late XXXTentacion.
EMPIRE is a part of a rapidly growing list of digital distributors that operate in an innovative space filled with independent and major…
