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How To Master Instagram: The 6 Types Of Instagram Ads

Nick Wyatt
7 min readApr 23, 2020

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Instagram is one of the most popular social networks in the World and advertising on the social media platform provides brands with an opportunity to reach an audience of millions.

If your objective is to market your business, create value and build a brand — simultaneously. Advertising on Instagram via Facebook, automatically gives your business a number of advantages and a number of paths to take to achieve your overall advertising goals.

Whether it be driving awareness, increasing your customer base or cultivating a brand identity among a highly active audience. Instagram provides businesses with a seamless experience tailored to inspire action.

No matter the size of your budget, advertising on Instagram offers your business an easy way to meet your business goals and get results. Since Instagram is a part of the Facebook ecosystem.

There are three main campaign types:

  1. Awareness — Increase the number of people who know about your content, product or services (Reach, Reach & Frequency, Brand Awareness & Local Awareness).
  2. Consideration — Direct people down a path to learn more about your…

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Nick Wyatt
Nick Wyatt

Written by Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾

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