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How To Master Instagram: What Are Some Key Campaign Objectives?
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Why Use Instagram Ads?
Instagram is hugely popular around the World, and its users have high engagement rates with businesses, brands and content creators.
- Over 200 million users visit at least one business a day.
- 80% of Instagram users follow a business.
- 72% of users have bought products influenced by Instagram.
- 65% of the best performing posts contain products.
Instagram continues to create immense value for businesses interested in targeting a specific audience. Lets check out some of Instagram’s precise targeting options.
Location
Instagram advertising allows you to target people based on their location — This includes cities, states, provinces and countries. This is a very valuable feature for those interested in promoting events, live performances or building a local brand.
Demographics
The Demographics targeting option allows you to refine your audience based on gender, age and languages.
