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How To Setup A Twitter Account: Getting Started & Building Your Brand
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Building Your Twitter Brand
Twitter is an essential social media platform for artists and music professionals. Your online brand is the first encounter with potential fans before they make the decision to follow you or engage with your content. Fans will ultimately be judging you based off of your image and your overall social media presence.
What do you tweet? Videos? Press coverage? Promotions? Merchandise? This fact alone is why your personal brand should take the lead when developing a social media strategy for your career. Your brand will determine everything about your online presence. It will also help you to develop new and improved strategies.
A solid brand is crucial when building your network and establishing rapport with other artists, labels and industry regulars. The ultimate goal is to have your brand resonate with your target audience, no matter it be fans, label executives or concert promoters. Twitter can help you achieve this objective.
If building your brand online is one of your goals, Twitter is the perfect platform to get started. Although, there is a lot of noise to sift through when it comes to social…
