How To Use Economics To Build A Fan Base
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Economics — by definition — is a social science covering the production, distribution and consumption of goods & services. The subject matter examines how people and society — as a whole — choose to divide a limited amount of resources.
For content creators looking to build a fan base, it’s important to study the underlying factors concerning economics. With the overlaying question being: How can you become more efficient and increase productivity to equate a certain outcome?
Just like an artist can use data to create content and book shows. The study of economics can provide some key insights to help you build a loyal fan base of supporters. Economics is based around a number of actions, including human behavior and key assumptions.
For example, artists can assume that:
- People consume content.
- People attend concerts.
- People buy merchandise.
These indicators can help you craft your brand around a target market and audience. Economics and studying consumer behavior can help you to create a process around your brand. This also speaks to the recent rise of formulas and schemes concerning the consumption of content.
