How To Use Psychology To Improve Your Digital Marketing Campaigns

Image for post
Image for post
Photo by Bret Kavanaugh on Unsplash | This article was originally shared on 227-mn.com

The Isolation Effect

Image for post
Image for post
  • Play around with the physical attributes of your CTA to make it more distinct.
  • Choose a contrasting color to make your CTA look more prominent.

The Anchoring Effect

Image for post
Image for post
  • Show different pricing plans from the most to the least expensive.

Social Proof

Image for post
Image for post
  • Partners with Influencers and bloggers to become your brand ambassadors.
  • Show your professional training and certifications.

Loss Aversion

Image for post
Image for post
  • Send a series of alerts to inform prospects that you’re running low on inventory.
  • Talk about the benefits of signing up for your newsletter or downloading your e-book

Instant Gratification

Image for post
Image for post
  • Add videos or images to your blog posts to help readers consume your content fast.

Reciprocity

Image for post
Image for post

Grounded Cognition

Image for post
Image for post
  • Have a different set of email blast campaigns for your loyal subscribers and a separate one for newly registered users.

The Primary Effect

Image for post
Image for post

Commitment And Consistency

Image for post
Image for post
  • Invest more time in providing experiences that help prospects see what value they can get in downloading your e-book, joining your webinar, or subscribing to your blog.

Written by

Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: 227-mn.com & Newsletter: http://ow.ly/nBJJ50AbYAF

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store