How To Use Psychology To Improve Your Digital Marketing Campaigns

Image for post
Image for post
Photo by Bret Kavanaugh on Unsplash | This article was originally shared on 227-mn.com

Need a Content Writer? Work with Nick Wyatt/HERE | You can also follow me on Twitter, Like My Facebook Page or Check out 227-mn.com!

In a World where likes and retweets are the new social currency, marketing and advertising can be an engaging way to discover which content triggers an emotional response from your customers and followers.

Throughout many industries, advertising dollars are being spent on content in hopes of conveying a message and reaching the right consumers who are prime for purchasing or engaging with your brand or business.

What is the number one factor in driving this behavior?

INFLUENCE.

Most marketers aren’t psychologists but most marketers employ a scientific method to get their desired results through testing and optimization.

Altogether, it’s up to you and your marketing team to develop the perfect formula for your company’s overall success. Below are a number of tried and true methods to get responses from your audiences.

Image for post
Image for post

What is it?

Highlighting a single element in a group so people will pay more attention to it.

How To Use It?

  • Isolate your Call To Action button from all the other page elements.
  • Play around with the physical attributes of your CTA to make it more distinct.
  • Choose a contrasting color to make your CTA look more prominent.
Image for post
Image for post

What is it?

Influencing a desired behavior or decision based on the initial piece of information presented to them.

How To Use It?

  • For items on sale, show the higher, original price first before showing the actual amount that customers will be paying.
  • Show different pricing plans from the most to the least expensive.
Image for post
Image for post

What is it?

Getting validation from community members and public.

How To Use It?

  • Feature testimonials or product reviews on your digital marketing channels.
  • Partners with Influencers and bloggers to become your brand ambassadors.
  • Show your professional training and certifications.
Image for post
Image for post

What is it?

Losing something you value is a strong emotion compared with getting new gains.

How To Use It?

  • Use a countdown timer to show how little time is left for them.
  • Send a series of alerts to inform prospects that you’re running low on inventory.
  • Talk about the benefits of signing up for your newsletter or downloading your e-book
Image for post
Image for post

What is it?

Addressing one’s needs and wants without any delay.

How To Use It?

  • Use tools that allow customers to transact with your business in as few steps as possible.
  • Add videos or images to your blog posts to help readers consume your content fast.
Image for post
Image for post

What is it?

Giving one thing and receiving something else in return.

How To Use It?

  • When prospects provide their personal data on your opt-in forms, give back something that equally valuable for them.
Image for post
Image for post

What is it?

Providing someone with experiences that are as relatable and as authentic as possible.

How To Use It?

  • Tailor your content depending on where your prospects are on their buying journey.
  • Have a different set of email blast campaigns for your loyal subscribers and a separate one for newly registered users.
Image for post
Image for post

What is it?

Arranging information based on hierarchy or importance.

How To Use It?

  • Choose your keywords and meta descriptions to help people recall the most important information about your content, brand, product or service.
Image for post
Image for post

What is it?

Starting out with small commitments and following up with bigger commitments.

How To Use It?

  • Increase the amount or level of commitment among your audience to develop a long-lasting relationship.
  • Invest more time in providing experiences that help prospects see what value they can get in downloading your e-book, joining your webinar, or subscribing to your blog.

Written by

Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: 227-mn.com & Newsletter: http://ow.ly/nBJJ50AbYAF

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store