How Ugly God Took Over The Internet

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Ugly God is a rapper, Internet personality and record producer from Houston, Texas. Ugly God first reached his claim to fame in 2015 when he released the viral sensations ‘I Beat My Meat’ & ‘Water’ via his SoundCloud account.

Ugly God is a pure Internet rapper that has capitalized off of meme culture. The Houston rapper created a formula around producing popular memes the same way a traditional rapper would create a formula around a popular song.

This play on human nature is noteworthy because Ugly God used Hip Hop to create a culture around ongoing memes. By definition, a meme is the transfer of knowledge or information from one person to another.

A meme — according to — its definition is designed to go viral. Ugly God was one of the first rappers to perfect a craft around getting attention, standing out and reaching fans.

Ugly God truly embraced Internet subcultures and the inclusiveness that comes with creating memes. Today, Hip Hop and the meme culture remain intertwined. Memes live off of the bizarre, funny and catchy.

“I think it was me making these lizard videos. I used to make videos of me grabbing lizards and…