Nipsey Hussle’s 5 Proific Principles For Success In Business

Nick Wyatt
22 min readMay 6, 2020
Photo Credit: zksart

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Nipsey Hussle personified what it means to be an artist, brand & entertainment mogul. At the height of his career, it is calculated that Nipsey created over $200 million in economic value for his community through businesses, ventures and investments.

Before his untimely death in March of 2019, the rapper, entrepreneur and philanthropist, purposely laid out a plan for all who chose to follow. He pushed a narrative of ownership, investing in your craft and giving back to your community. His body of work exemplifies what it means to experiment, be patient and withstand the hardships of trial and error.

He believed in having a radical mindset, often coined by the likes of Ray Dalio, and this brand of creative thinking has shown us what is possible. By setting new standards and developing new narratives — Nipsey Hussle has shown us the power behind not being afraid to execute new business models and ideas.

At the base level of his radical growth has been experimentation and from this foundation he has developed a number of prolific principles.

These principles include:

  • Focusing on your core product.
  • Fan segmentation and relationships.
  • Diversifying business and expanding your brand.
  • Building an ecosystem around your core product.
  • Strategic partnerships.

In this article, we will dive into these five prolific principles for success in business. Let’s start with your core product. Your core product will provide the means to power you along your journey and help you to sustain growth.

1. Start With Your Core Product

Focus — mainly — on your core product. This could be content, an artisan craft or a service. It is important to figure out where you want to take it and then take it there. It all starts with having a plan in place, keeping your end goal in mind and having a strong commitment to success.

Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾