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Which Is A Better Growth Strategy? The “Russ” Formula or GaryVee?
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With the recent rise of “do-it-yourself marketing” and music streaming, the chances of finding success in the music industry has become a much more accessible feat than it has been ever before.
From entrepreneurs like Ryan Leslie who focus on creating one-to-one relationships with his fans through SuperPhone. To Atlanta’s Russ, who has built one of Hip Hop’s top fan bases through consistency and constant engagement.
The question of the hour is: Which is a better growth strategy? The “Russ” Formula or GaryVee?
To begin, what is a growth strategy?
A growth strategy is a combination of questions that need to be answered:
- How do you gain fans (engagement, advertising, brand association, etc.)?
- Where does your content live (YouTube, SoundCloud, Website, etc.)?
- How do you gauge growth? (engagement, streams, capital, etc.)
Growth strategies are about creating a formula and being able to quantify your results (scalability, repeatable schemes and sustainability). Cultivating an effective growth strategy can help you build a solid foundation for your career.
