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With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.
This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.
Economically, an assumption that is safe…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
One of the most important byproducts of great branding is longevity. The same way consistency creates wealth, branding creates opportunities and as we all may well know — more opportunities equate to more chances for growth.
That’s why we’ve seen Lil Uzi Vert grow from SoundCloud’s most followed artist in 2016 to sustaining one of Hip Hop’s top brands. From Philly to Atlanta & back out to L.A. — Lil Uzi Vert has ascended through music, fashion & anime.
With his breakout mixtape, “LIL UZI VERT…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Going viral is becoming easier and easier for upcoming artists in 2021. Given the increase opportunities via music distribution companies and social media websites like Tik Tok & Instagram. Platforms are continuing to cater to cult-like followings with algorithms that are religiously serving up new content for consumption.
With the increase in accessibility for music comes a deeper need to focus on systems and infrastructure. …
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Hands down — a strong brand can take artists and content creators to unforeseen places. Thanks to the Internet, people are usually aware of your brand before they decide to become a loyal fan.
For this reason alone, it pays dividends to have a visible brand in place that can continuously create opportunities and generate value. This is why Tik Tok, Instagram & Twitter have flourished as social media platforms that cater — heavy — to musicians and fans alike.
With the use of hashtags, algorithms…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
As a new or upcoming artist what is the best way to get people to discover your music? First off, let me say this: one way to NOT get people to discover your music is spamming someone’s inbox or just dropping links.
As with anything concerning music, there’s an art to effectively networking and getting people to discover your music. Rick Ross was a recent guest speaker at Marcus Barney’s “Recession Proof Blueprint Summit”.
The “Biggest Boss” sat down with Earn Your Leisure, where they discussed…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
What’s the best way to reach music fans in 2021? Tik Tok? Instagram? Twitter? That’s the question of the hour heading into Summer ’21. As technology continues to provide more and more opportunity for artists to attain success.
I believe it’s important to point out a mindset that all artists should embrace when it comes to promoting new music. One of the single biggest changes in the music industry besides streaming is the concept of discovery.
In comparison to the old model of physical music distribution…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Mindset is everything. Whether you want to admit it or not. Having a ‘winning’ mindset can put you in a position to do extraordinary things beyond what your present reality may be. Tory Lanez is a great example of how having a ‘winning’ attitude can be the difference between growth and stagnation.
Getting his start as a songwriter in the music industry, Tory Lanez has taken that experience and molded himself into an Artist-CEO. How? …
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Fun Fact: At any given moment there is over two trillion dollars in rotation all over the World.
You may be currently asking yourself, “How can I get a piece of that?” For anyone involved in the music industry this is by far one of the most exciting times for artists, record labels and — most importantly — fans.
The basis of any economic transaction is about value and support. I provide the music/merchandise, you provide support in the form of monetary value. …
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Independent record labels are the way of the future!
I believe it’s important to take notes in an ever-evolving landscape that is the music industry of today. With the recent release of “Slime Language 2” and being Young Thug’s latest release since “So Much Fun” back in 2019.
I view this project as much more than a “compilation album”. The Slime Language Series is a great example of what’s possible when you have a leading artist who can also play the role of Rapper/CEO/Music Executive.
If…
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Tik Tok — by far — is the #1 social media platform for independent artists with a 500% year-over-year growth since 2017 and is approaching 700 million monthly users Worldwide.
Tik Tok is not only a tool for growth on social media, it has developed into a music marketing phenomenon. With the platform already being adopted by major artists and record labels — as we’ve already seen with Vine.
There is an immense amount of opportunity for success. With that being said — it’s time for…
