Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

One on the MOST overlooked assets for artists in 2021 are websites. There’s always a looming question around if an artists should have a website for music and the answer is YES! Even though music streaming platforms and social media websites continue to grow in popularity.

You still need a central location for everything concerning your music, brand and a means of communication with your fan base. …

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

One of the biggest aspects of growing a fan base is putting your content in a position to be discovered. This can be achieved organically and through paid advertising. Overall, “content” can be defined as what you produce on social media and through the release of music.

Your main goal should be to convert first time listeners into repeat consumers.

For example, when a person hears one of your songs on a streaming platform or YouTube, do they search for more of music? Being able to…

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Characterizing your brand is entirely under your control and can be amplified through music and social media. Brands are generally composed of your visual image, sound and — most importantly — energy.

The benefit of having characterizing your brand allows for strategic partnerships, more opportunities and greater reach. Given it may be fellow artists, creatives, businesses, labels, etc. The key move is to combine content marketing with your overall vision and strategy.

A strong brand can elevate you above the crowd.

Effectively telling your story and…

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

It is estimated that college students spend an estimated $474 million per year on music sales alone. With full-time students boasting a whopping $60 billion in buying power per year.

Just by the sheer numbers you can understand why college campuses have traditionally been hot beds for breaking music and the main focus for marketers looking to capitalize on campus culture.

There has traditionally been two paths for artists to take when building a college fan base. Both paths provide optionality — One path requires more…

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

One of the most discussed topics for new & upcoming artists is how to properly release music. There’s a wealth of information available on what works versus what doesn’t. Naturally, with the focus being on artists who have attained success and navigated through the ranks.

So how can you pull from the information that’s being presented and apply it to your individual situation? It begins with studying, researching and developing a process around your music. …

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

“Those who produce the most, make the most”

Creating content everyday is no easy task. It requires a certain level of focus, self-awareness and discipline to truly develop a content creation process that can be executed on a daily basis.

As with anything in life, creating content everyday can be broken down into a number of schemes, strategies and tactics. The philosophy that I preach is based around having a solid infrastructure. Always remember, the act of creating content is — ONLY— 25% of the process.

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Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

“I’m not a businessman, I’m a business, man!”

— Jay Z

This famous Jay Z lyric is impressive because it speaks to the opportunities that can be created from operating as a business and treating your brand as such. As artists, you have a direct line to consumers that reach past television, advertising and even social media.

This opens up a number of sponsorship opportunities for businesses and brands, alike. What do businesses care about the most? What do artists care about the most? …

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

An effective email marketing campaign is considered to be one of the main pillars to success when it comes to creating content and connecting with your fan base. Email marketing campaigns should go hand-in-hand with content creation and consumption.

Ultimately — with one feeding off of the other when it comes to your overlaying growth strategy. It is estimated that around 269 billion emails are sent per day. …