With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.
This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.
Economically, an assumption that is safe…
Since the beginning of time there’s always been a paradox in music. There’s one side of artists where we see the money, the clothes, the lifestyle and are naturally drawn to the overall perception of opulence.
But when it comes to performing live, does all that really matter? Ask yourself this:
What exactly are fans buying into?
The biggest focus surrounding this article is how can you generate word-of-mouth marketing around your live performances. …
First & foremost, influence on ANY level begins with believing in yourself & believing in your overall purpose in life. I can’t stress enough the importance of having a strong sense of confidence in what you’re doing.
Why? Having a strong sense of confidence is a byproduct of belief and will put you in a position to win — no matter what you’re doing in life. Think about it.
Do you truly believe in what you’re doing?
For comparison, do you think Kobe Bryant EVER questioned…
For rising and upcoming artists, one of the main questions you need to answer and re-answer is:
How can you make money right now?
Getting people to buy into what you do in today’s music industry is about much more than — just — making music. It’s about branding, positioning and having a solid music release strategy.
Making money outside of the usual 9–5 hustle can be a challenge within itself. Let alone building a team, creating quality content and receiving funding for your movement.
Most likely, Yes — It’s an emotional decision and quite possibly a rational one. Given the rise of NFTs and how much the value of the ticket (could be) by the time of the performance speaks volumes to JAY-Z’s Brand Affinity.
Music is an art form that is and will always be about the people. It has stood the test of time and continues to be a mainstay…
In today’s music industry, the path to reaching fans has been met with little to no resistance. When you have social media platforms like Tik Tok, Instagram and Facebook that has continuously catered to musicians and record labels alike.
What was impossible twenty years ago, is now ‘very much’ possible for today’s artists. I wanted to speak on how artists can set themselves up for success by utilizing ‘money habits’ with no money.
If you’ve ever seen a rugby match — than you understand the importance of having a strong team in place. Rugby is a great example in comparison to the music industry because of the rise of independent artists and record labels.
I believe the pandemic has shed a light on what creates value & what creates opportunity. When you can effectively combine the two, the result is a highly leveraged machine.
Undoubtedly, no one knows exactly what’s going to happen next — but you can be…
One of the most important byproducts of great branding is longevity. The same way consistency creates wealth, branding creates opportunities and as we all may well know — more opportunities equate to more chances for growth.
That’s why we’ve seen Lil Uzi Vert grow from SoundCloud’s most followed artist in 2016 to sustaining one of Hip Hop’s top brands. From Philly to Atlanta & back out to L.A. — Lil Uzi Vert has ascended through music, fashion & anime.
With his breakout mixtape, “LIL UZI VERT…
Going viral is becoming easier and easier for upcoming artists in 2021. Given the increase opportunities via music distribution companies and social media websites like Tik Tok & Instagram. Platforms are continuing to cater to cult-like followings with algorithms that are religiously serving up new content for consumption.
With the increase in accessibility for music comes a deeper need to focus on systems and infrastructure. …
For this reason alone, it pays dividends to have a visible brand in place that can continuously create opportunities and generate value. This is why Tik Tok, Instagram & Twitter have flourished as social media platforms that cater — heavy — to musicians and fans alike.
With the use of hashtags, algorithms…