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5 Ways To Define Your Brand DNA
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Hands down — a strong brand can take artists and content creators to unforeseen places. Thanks to the Internet, people are usually aware of your brand before they decide to become a loyal fan.
For this reason alone, it pays dividends to have a visible brand in place that can continuously create opportunities and generate value. This is why Tik Tok, Instagram & Twitter have flourished as social media platforms that cater — heavy — to musicians and fans alike.
With the use of hashtags, algorithms and a high level of accessibility. Building your brand is all about brand positioning and developing an association with similar artists through collaborations or brand collusion.
This is why it’s important to clearly define where you stand and the 5Ps of brand DNA is a great way to carve out your own identity in the music industry. Five questions that need to be answered are as follows:
- What is your brand Purpose?
- What is your brand Positioning?
- What is your brand Promise?
- What is your brand Personality?
- What is your brand Presence?
