Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: 227-mn.com & Newsletter: http://ow.ly/nBJJ50AbYAF
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Photo by Morgan Housel on Unsplash

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With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.

This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.

Economically, an assumption that is safe to make is that people will NEVER stop listening to music, even if the draw of a live experience has been taken away. There’s an opportunity for artists on all levels to connect with businesses — locally & nationally — that have a shared or similar target audience. …


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Photo by Josh Calabrese on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Hip Hop was built on creative collaboration. From the early beginnings of super groups like Public Enemy, NWA and Wu-Tang Clan. The past twenty years has produced phenomenal growth for the music industry. Whether being born out of the necessity for survival or just plainly for the culture.

Hip Hop continues to be a BIG business and is being lead by some of the World’s greatest megabrands. …


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Photo by Alberto Bigoni on Unsplash

One of the most — valuable — assets that an independent artist can have in today’s World of digital distribution is a solid fan base. Having a community of engaged individuals supporting your every move is a great way connect with people and use your influence for the greater good.

Having the backing of a concrete fan base has a number of advantages. …


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Photo by Tamara Gak on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Having a solid music release strategy in place can help you build a concrete fan base and connect with your target audience. Effective music release strategies are based around grabbing attention and increasing engagement.

Promoting new music should never start on the day of the release. Having a music release strategy in place is beneficial because it allows you to create conversations with your fans, build up excitement and convert casual listeners into super fans.

Snippets and previews help you to create a story around your music and brand. Videos that are native to social media platforms like Instagram, Twitter, TikTok, Snapchat, etc. are great for establishing a presence within your target audience. …


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Photo by Eric TERRADE on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

The Internet has developed into a place where great content can live & thrive forever. For example, the recent rise of ‘Dance Challenges' has provided a perspective into how social and cultural trends can create an Internet phenomena through instant communication online.

No matter if you’re a writer, musician or content creator. …


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Photo by Sahand Hoseini on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Economics — by definition — is a social science covering the production, distribution and consumption of goods & services. The subject matter examines how people and society — as a whole — choose to divide a limited amount of resources.

For content creators looking to build a fan base, it’s important to study the underlying factors concerning economics. With the overlaying question being: How can you become more efficient and increase productivity to equate a certain outcome?

Just like an artist can use data to create content and book shows. The study of economics can provide some key insights to help you build a loyal fan base of supporters. Economics is based around a number of actions, including human behavior and key assumptions. …


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Photo Credit: TuneCore

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

TuneCore is an independent digital distribution company founded in 2005 by Jeff Price, Gary Burke and Peter Wells. The Brooklyn, New York — based digital distributor has continued to expand over the years and has grown into one of most recognizable brands when it comes to the independent music industry.

Receiving high praises from Taylor Bennett, Chance The Rapper and — most recently — the Atlanta-based rapper Russ. Who was recently featured in TuneCore’s ‘Artist Spotlight’, which features success stories and testimonials from their online community.

Originally — back in 2005 — TuneCore began offering publishing and licensing services to artists and now — as of 2019 — the company has developed a full fleet of resources to help artists connect the dots and reach new heights of success. …


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Photo Credit: Fab Lentz

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Over the past year, writing and creating content has provided me with a different sense of introspection. By observing, mastering and studying a number of different content formats across several mediums.

I have gained a greater knowledge around the art of creating content itself.

Developing content has helped me to create value through insights, sources and searching for what audiences are looking for next within a community.

Embarking on this journey has produced a number of questions — some deeply rooted, some superficial. …


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Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

DistroKid is an independent digital distribution company founded by Philip J. Kaplan in 2013 and is based in New York City. DistroKid is a traditional digital distribution service — in the sense — that they don’t offer any label services, funding or promotional packages.

The company is considered to be the ‘best’ option when compared to CD Baby and TuneCore. …


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Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

When it comes to building a solid foundation under your brand, marketing funnels are one of the main pillars to success. Gaining a deeper understanding of how marketing funnels work can help you to create growth strategies, build a community of loyal fans and support sustainable growth.

The essential function of a marketing funnel is to create a path towards a target action with your content and social media. From this path you can develop a number schemes that fit into your overall goals.

For example, someone discovers your content on social media; where does your content/music live? Where can they watch your videos? Marketing funnels are also key to worldwide distribution because fans can discover your content and dig deeper into who you are as an artist. The goal is to create loyalty. …

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