With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.
This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.
Economically, an assumption that is safe…
What’s the best way to reach music fans in 2021? Tik Tok? Instagram? Twitter? That’s the question of the hour heading into Summer ’21. As technology continues to provide more and more opportunity for artists to attain success.
I believe it’s important to point out a mindset that all artists should embrace when it comes to promoting new music. One of the single biggest changes in the music industry besides streaming is the concept of discovery.
In comparison to the old model of physical music distribution…
Mindset is everything. Whether you want to admit it or not. Having a ‘winning’ mindset can put you in a position to do extraordinary things beyond what your present reality may be. Tory Lanez is a great example of how having a ‘winning’ attitude can be the difference between growth and stagnation.
Getting his start as a songwriter in the music industry, Tory Lanez has taken that experience and molded himself into an Artist-CEO. How? …
Fun Fact: At any given moment there is over two trillion dollars in rotation all over the World.
You may be currently asking yourself, “How can I get a piece of that?” For anyone involved in the music industry this is by far one of the most exciting times for artists, record labels and — most importantly — fans.
The basis of any economic transaction is about value and support. I provide the music/merchandise, you provide support in the form of monetary value. …
Independent record labels are the way of the future!
I believe it’s important to take notes in an ever-evolving landscape that is the music industry of today. With the recent release of “Slime Language 2” and being Young Thug’s latest release since “So Much Fun” back in 2019.
I view this project as much more than a “compilation album”. The Slime Language Series is a great example of what’s possible when you have a leading artist who can also play the role of Rapper/CEO/Music Executive.
Tik Tok is not only a tool for growth on social media, it has developed into a music marketing phenomenon. With the platform already being adopted by major artists and record labels — as we’ve already seen with Vine.
When used properly, gimmicks can be one of the most effective ways for artists to grow their brand. By definition, a gimmick is a stunt or hoax to gain attention or to increase awareness around a particular subject matter.
Let’s be clear, don’t confuse gimmicks with being trendy or deploying tactics that rely on skulduggery and bamboozlement. Using gimmicks in music is a proven recipe that continues to deliver results. When it comes to building a brand, gimmicks should be used a tool for growth.
People give money to people who get people. That’s why the need for a strong brand has become not only a necessity for artists, it has become an asset that is in high demand.
Before you continue to read down below, ask yourself this:
How would my fans describe my music, my image…
Drake has become the first artist EVER to debut on the Hot 100 at Nos. 1, 2 & 3 (at the same). So why is Drake’s latest project so addictive? Given that, landing on the ‘Hot One Hundo’ has become a commonplace in today’s music streaming boom.
This latest occurrence isn’t by chance and is another experiment executed perfectly by the Toronto megastar.
In a World where attention pays, how do you consistently garner it? Especially since we all have the same amount of hours in…
“That’s been one of my mantras — focus and simplicity.
Simple can be harder than complex:
You have to work to get your thinking clean and make it simple.
But it’s worth it in the end because once you get there, you can move mountains.”
If you want to increase your odds of success in music: