With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.
This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.
Economically, an assumption that is safe…
Independent record labels are the way of the future!
I believe it’s important to take notes in an ever-evolving landscape that is the music industry of today. With the recent release of “Slime Language 2” and being Young Thug’s latest release since “So Much Fun” back in 2019.
I view this project as much more than a “compilation album”. The Slime Language Series is a great example of what’s possible when you have a leading artist who can also play the role of Rapper/CEO/Music Executive.
Tik Tok is not only a tool for growth on social media, it has developed into a music marketing phenomenon. With the platform already being adopted by major artists and record labels — as we’ve already seen with Vine.
When used properly, gimmicks can be one of the most effective ways for artists to grow their brand. By definition, a gimmick is a stunt or hoax to gain attention or to increase awareness around a particular subject matter.
Let’s be clear, don’t confuse gimmicks with being trendy or deploying tactics that rely on skulduggery and bamboozlement. Using gimmicks in music is a proven recipe that continues to deliver results. When it comes to building a brand, gimmicks should be used a tool for growth.
People give money to people who get people. That’s why the need for a strong brand has become not only a necessity for artists, it has become an asset that is in high demand.
Before you continue to read down below, ask yourself this:
How would my fans describe my music, my image…
Drake has become the first artist EVER to debut on the Hot 100 at Nos. 1, 2 & 3 (at the same). So why is Drake’s latest project so addictive? Given that, landing on the ‘Hot One Hundo’ has become a commonplace in today’s music streaming boom.
This latest occurrence isn’t by chance and is another experiment executed perfectly by the Toronto megastar.
In a World where attention pays, how do you consistently garner it? Especially since we all have the same amount of hours in…
“That’s been one of my mantras — focus and simplicity.
Simple can be harder than complex:
You have to work to get your thinking clean and make it simple.
But it’s worth it in the end because once you get there, you can move mountains.”
If you want to increase your odds of success in music:
“You can’t stop that rain — when it starts to fall!”
What does it mean to be a polarizing figure in 2021? Historically, a few notable polarizing figures have included the likes of Kanye West, Donald Trump & most recently Tom Brady (The only player to win seven Super Bowls).
Traditionally speaking — to be a ‘polarizing’ in today’s day and age meant to be a person who:
One on the MOST overlooked assets for artists in 2021 are websites. There’s always a looming question around if an artists should have a website for music and the answer is YES! Even though music streaming platforms and social media websites continue to grow in popularity.
One of the biggest aspects of growing a fan base is putting your content in a position to be discovered. This can be achieved organically and through paid advertising. Overall, “content” can be defined as what you produce on social media and through the release of music.
Your main goal should be to convert first time listeners into repeat consumers.
For example, when a person hears one of your songs on a streaming platform or YouTube, do they search for more of music? Being able to…