Entrepreneur based in Minneapolis, MN. I write about Music, Inspiration, Economics & Business. Website: 227-mn.com & Newsletter: http://ow.ly/nBJJ50AbYAF
Image for post
Image for post
Photo by Morgan Housel on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

With the start of 2021 just around the corner and the chances of returning to a pre-pandemic nightlife industry looking very unlikely. It’s time for artists to start focusing on marketing, branding and strategic partnerships.

This aspect of earning money holds great potential for artists because everyone is — essentially — starting at square one. Disruption breeds opportunity and right now is the ideal time to build, form relationships and better your position as an artist in the COVID-19 Era.

Economically, an assumption that is safe to make is that people will NEVER stop listening to music, even if the draw of a live experience has been taken away. There’s an opportunity for artists on all levels to connect with businesses — locally & nationally — that have a shared or similar target audience. …


Image for post
Image for post
Photo by Nathan Dumlao on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

“Those who produce the most, make the most”

Creating content everyday is no easy task. It requires a certain level of focus, self-awareness and discipline to truly develop a content creation process that can be executed on a daily basis.

As with anything in life, creating content everyday can be broken down into a number of schemes, strategies and tactics. The philosophy that I preach is based around having a solid infrastructure. Always remember, the act of creating content is — ONLY— 25% of the process.

Infrastructure = People, Process &…


Image for post
Image for post
Photo by Nick Fewings on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

“I’m not a businessman, I’m a business, man!”

Jay Z

This famous Jay Z lyric is impressive because it speaks to the opportunities that can be created from operating as a business and treating your brand as such. As artists, you have a direct line to consumers that reach past television, advertising and even social media.

This opens up a number of sponsorship opportunities for businesses and brands, alike. What do businesses care about the most? What do artists care about the most? …


Image for post
Image for post
Photo by insung yoon on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

An effective email marketing campaign is considered to be one of the main pillars to success when it comes to creating content and connecting with your fan base. Email marketing campaigns should go hand-in-hand with content creation and consumption.

Ultimately — with one feeding off of the other when it comes to your overlaying growth strategy. It is estimated that around 269 billion emails are sent per day. …


Image for post
Image for post
Photo Credit: Illustration by Kristen Hazzard/The Daily Beast

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Life Is All About Focus.

The power of one is a simple concept. In business, we see this idea executed by the likes of Jeff Bezos (Amazon), Mark Zuckerberg (Facebook) and most notably Jay Z (Roc-A-Fella). The common similitude that these three situations share is the ability to effectively focus energy in one area.

Consistency creates opportunity. In business, you have to make a commitment to focus on your craft. Whether it be music, writing, beauty products, fashion, etc. …


Image for post
Image for post
Photo provided by: Vecteezy

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

“The secret of all victory lies in the organization of the non-obvious.”

Marcus Aurelius

Tax planning and budgeting has many benefits when it comes to operating your first business. Although it can fall into the category of the non-obvious, the tasks itself can create tremendous value for your small business.

Most people overlook the importance of tax planning and budgeting because it may not be directly tied to your day-to-day activities. …


Image for post
Image for post
TRAVIS SCOTT BY JAMEL TOPPIN FOR FORBES

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Travis Scott was recently featured in a Forbes piece by Abe Brown. Where we learned that the Cactus Jack Head Huncho and Houston native is on a path to make around 100 million dollars this year — solely — from strategic partnerships.

Although Travis Scott does have the backing of a cult-like following, this accomplishment shouldn’t be viewed as an anomaly. Rather, it should serve as a blueprint for artists looking to leverage their marketability.

Major companies are rethinking their brands and Travis Scott is helping to redefine how corporations interact with hip hop. If this trend continues, more companies are likely to follow as other brands are looking to capitalize off of the music industry’s appeal to the youth. …


Image for post
Image for post
Photo by Charlie Firth on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

Throughout history technology has always found a way to bring people closer together. The explosion of online music streaming and access to a worldwide audience with the click of a finger has completely shifted the digital distribution landscape.

This economic boom has — undoubtedly — changed what it means to be a self-releasing artist/independent record label. Capitalizing off of a global boom, online music streaming has afforded independent artists the opportunity to embrace life-changing arrangements without comprising future opportunities.

There are a number of questions that every artist needs to asks themselves before beginning their journey into the arena of ‘Worldwide Music Distribution’ in 2021. Answering these questions are essential to your success because they will — ultimately — put you in a position to see your situation from a place of clarity. …


Image for post
Image for post
Photo by Morgan Housel on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

In a World where digital distribution is king. The irony presented is this: collecting all the royalties on your music depends on your ability to leave a paper trail leading back to your content.

This entails registering with the appropriate organizations and collection societies, so that when the proper funds — do — become available they are allocated to the appropriate parties.

Companies like SoundExchange have been leading the way in an ever-changing digital distribution landscape. …


Image for post
Image for post
Photo by MORAN on Unsplash

Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt

An effective marketing campaign is considered to be one of the main pillars to success when it comes to creating content for consumption. Marketing campaigns should go hand-in-hand with content creation. Ultimately — with one feeding off of the other when it comes to your overlaying growth strategy.

Marketing campaigns allow artists to gather data, define demographics and gain a better understanding of their core fan bases. Although creating a marketing campaign can be time consuming. …

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store