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How To Create An Email Marketing Campaign
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An effective email marketing campaign is considered to be one of the main pillars to success when it comes to creating content and connecting with your fan base. Email marketing campaigns should go hand-in-hand with content creation and consumption.
Ultimately — with one feeding off of the other when it comes to your overlaying growth strategy. It is estimated that around 269 billion emails are sent per day. With one of your biggest advantages being that people still use email with 90% of adults and 74% of teens checking their inboxes daily.
This is why email marketing campaigns and press releases are the perfect way to drive engagement. Email marketing campaigns allow artists to gather data, define demographics and gain a better understanding of their core fan bases.
Although creating an email marketing campaign can be time consuming. The act should be considered an “Investment of Time” that will eventually lead to higher productivity and increased revenue.
To create a routine around your email marketing campaign, start planning out your ideas while working on projects and designing merchandise. You should be investing the same amount of time into marketing and advertising as you do with…
