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3 Things To Do ‘BEFORE’ You Go Viral

Nick Wyatt
5 min readMay 29, 2021

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Photo by Bill Jelen on Unsplash

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Going viral is becoming easier and easier for upcoming artists in 2021. Given the increase opportunities via music distribution companies and social media websites like Tik Tok & Instagram. Platforms are continuing to cater to cult-like followings with algorithms that are religiously serving up new content for consumption.

With the increase in accessibility for music comes a deeper need to focus on systems and infrastructure. For many artists, going viral is a dream come true — undoubtedly — but if you’re not in a position to capitalize on the growth it can quickly turn into a nightmare.

Hip Hop and the music business in general is a full-fledged blood sport. You have people that use hip hop as a vehicle and you have people who’s main focus is to keep their position in the game. Your job as an artist is to put yourself in the best position possible when it comes to your journey.

In this article, I am going to discuss three things:

  1. Having a team in place.
  2. Building a core fan base.
  3. Creating a solid brand.

I recently watched an interview with Drink Champs and Trinidad James where they discussed the music business, being…

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Nick Wyatt
Nick Wyatt

Written by Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾

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