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3 Ways Lil Uzi Vert Built One Of Hip Hop’s Top Brands

Nick Wyatt
4 min readJun 6, 2021

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Photo Credit: gq.com

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One of the most important byproducts of great branding is longevity. The same way consistency creates wealth, branding creates opportunities and as we all may well know — more opportunities equate to more chances for growth.

That’s why we’ve seen Lil Uzi Vert grow from SoundCloud’s most followed artist in 2016 to sustaining one of Hip Hop’s top brands. From Philly to Atlanta & back out to L.A. — Lil Uzi Vert has ascended through music, fashion & anime.

With his breakout mixtape, “LIL UZI VERT vs. THE WORLD” — the project garnered the Philadelphia native platinum status and his first appearance on the Billboard 200.

With that being said, I believe it’s always important to break down strategies for new & upcoming artists that can provide a fresh perspective when it comes to maintaining success. Lets take a look below.

1. Brand Association

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Nick Wyatt
Nick Wyatt

Written by Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾

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