4 Steps To Follow When Planning Your Music Release Strategy

Nick Wyatt
4 min readNov 4, 2020
Photo by Tamara Gak on Unsplash

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Having a solid music release strategy in place can help you build a concrete fan base and connect with your target audience. Effective music release strategies are based around grabbing attention and increasing engagement.

Promoting new music should never start on the day of the release. Having a music release strategy in place is beneficial because it allows you to create conversations with your fans, build up excitement and convert casual listeners into super fans.

Snippets and previews help you to create a story around your music and brand. Videos that are native to social media platforms like Instagram, Twitter, TikTok, Snapchat, etc. are great for establishing a presence within your target audience.

One of the main components of a music release strategy is to build brand awareness and put you in a position to achieve a high percentage of conversions. Music release strategies can help artists answer the following questions:

  1. How can you reach new fans and automatically build a fan base?
  2. How can you build a brand and stand out in your city, state, region, etc?
  3. How can you turn casual fans into brand advocates?
  4. How can you use economics to build a fan base?
  5. How can you engage your current fans and build a deeper connection with them?

Below, I am going to deep dive into the ‘4 Steps To Follow When Planning Your Music Release Strategy’. This formula can be applied to video marketing, product promotions and live events.

1. Determine Your Budget

When planning your music release strategy it’s important to determine your budget. Budgets are important for a number of reasons including the following:

  • It helps you visualize your goals and remain focused.
  • Spend money that you don’t have and creates a habit of saving. (It’s not what make — it’s how much you spend.)
  • It helps you prepare for unforeseen events and emergencies.
  • It helps identify bad spending habits…
Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾