Member-only story
Performing Live: How To Go From Artist To Entertainer
Join my FREE Online Course: Intro to Music Streaming & Touring with Nick Wyatt
Since the beginning of time there’s always been a paradox in music. There’s one side of artists where we see the money, the clothes, the lifestyle and are naturally drawn to the overall perception of opulence.
But when it comes to performing live, does all that really matter? Ask yourself this:
What exactly are fans buying into?
The biggest focus surrounding this article is how can you generate word-of-mouth marketing around your live performances. I believe what most artists tend to overlook is that becoming a great entertainer has nothing to do with being flashy or flamboyant.
Yes, you do have to maintain a certain brand image depending on your target audience.
Performing live creates an opportunity for you to transcend yourself above the music, with added effects that play into who you are as an artist. During live performances the audience is not only focused on what they hear, they are focused on what they see.
This creates the perfect opportunity for word-of-mouth marketing to take effect. I believe that going from artist to entertainer starts on the local level. From Prince to Fetty Wap, every…
