Do Artists Still Need A Website In 2021?
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One on the MOST overlooked assets for artists in 2021 are websites. There’s always a looming question around if an artists should have a website for music and the answer is YES! Even though music streaming platforms and social media websites continue to grow in popularity.
You still need a central location for everything concerning your music, brand and a means of communication with your fan base. For anyone doing music in 2021, (if you haven’t started already) you need to start planning out ways to diversifying revenue outside of live performances.
This includes merchandise, sponsorship and creative collaboration. The benefit of a website is about owning the communication with your fan base. This includes the infrastructure, messaging architecture and data.
Social media will always be a great way to promote and engage with your target audience in order to grow your fan base.
The key is to differentiate between “target audience” and “fan base”.
Artists like Ryan Leslie and Nipsey Hussle have showed us the benefits that come with having a “direct-to-consumer” relationship. Websites are a great way to continuously build those relationships. It’s about conversions and not…
