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How To Promote Your Music In 2021

Nick Wyatt
4 min readMay 8, 2021

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What’s the best way to reach music fans in 2021? Tik Tok? Instagram? Twitter? That’s the question of the hour heading into Summer ’21. As technology continues to provide more and more opportunity for artists to attain success.

I believe it’s important to point out a mindset that all artists should embrace when it comes to promoting new music. One of the single biggest changes in the music industry besides streaming is the concept of discovery.

In comparison to the old model of physical music distribution, music streaming provides an unmatched amount of accessibility. There’s literally — no barriers — when it comes to the amount of music that can be discovered.

With a simple Google search, a person can now listen to a artists’ whole catalog. One of the biggest aspects of growing a fan base is putting your content in a position to be discovered.

This can be achieved organically and through paid advertising. Overall, “content” can be defined as what you produce on social media and through the release of music.

Your main goal should be to convert first time listeners into repeat consumers.

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Nick Wyatt
Nick Wyatt

Written by Nick Wyatt

"It's not what you got, it's what you PLAN to get that truly matters." Writer & FX Trader 📈🔄🏁✈️🏆🧘🏾

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