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How To Create Content For Discovery
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One of the biggest aspects of growing a fan base is putting your content in a position to be discovered. This can be achieved organically and through paid advertising. Overall, “content” can be defined as what you produce on social media and through the release of music.
Your main goal should be to convert first time listeners into repeat consumers.
For example, when a person hears one of your songs on a streaming platform or YouTube, do they search for more of music? Being able to entice listeners to consumer more of your music is — just — one piece of the puzzle. The real leverage lies within what you’re able to build around your music.
Infrastructure = People, Process & Technology
For new or upcoming artists, you will want to have a number of prerequisites in place for discovery. This includes your mastering daily routine, content schedule and social media platforms. The advantage you have is this: discovering content is a learned behavior.
Thanks to platforms like Netflix, we have been trained to ‘mentally’ discover content. You can take this same approach with music. To paint a picture, is there a difference from an artist with a catalog of 200…
